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"Invaluable case studies and thought-provoking discussion questions"

The Value Proposition guide was a game-changer for me as an engineering lead. It helped me move beyond just knowing JTBD as a buzzword and put it into practice through various case studies. I was also impressed by the insights into emerging products like BeReal, which shed light on what younger generations care about, and impactful companies like Imperfect Foods and Perennial, which broadened my perspective beyond the typical Silicon Valley problem sets. Additionally, the guide provided valuable insights into the success of popular products like Netflix, Zoom, and Dropbox. I highly recommend this guide to anyone looking to stay up-to-date with product trends and apply a customer-centric approach.

Chris Liu
Director of Engineering at MasterClass