Case Study

The latest industry trends, market strategy, and resources.
Your Job Is Not Your Job
Case Study

Your Job Is Not Your Job

Aligning Your Strengths with Your Role’s Needs
Charlene Wang
September 15, 2023
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2 min read
The Rise and Fall of Nespresso: Meeting Customer Needs
Case Study

The Rise and Fall of Nespresso: Meeting Customer Needs

How to Validate and Evolve Your Value Proposition Over Time
Deborah Mills Scofield
August 7, 2023
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4 min read
How Kodak Failed to Adapt and Fujifilm Pivoted to Survive
Case Study

How Kodak Failed to Adapt and Fujifilm Pivoted to Survive

The Tale of Two Camera Giants: Why Kodak Went Bankrupt and Fujifilm Thrived
Charlene Wang
August 14, 2023
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3 min read